e-Strategy Marketing Trends

Marketing Trends & Statistics

  • Home
  • Content Marketing
  • Social Media
  • Email Marketing
  • Search Engine Marketing
  • Advertising
  • Generations
    • Generation V
    • Millennials
    • Generation X
    • Baby Boomers
    • Silent Generation
  • e-Strategy Blog
  • eStrategy TV
  • Feed
  • About
Home » Marketing Budgets » Marketing Budget Trends For Industrial Companies

Marketing Budget Trends For Industrial Companies In 2017 [CHART]

Marketing Budget Trends For Industrial Companies In 2017 [CHART]
Rate this post

Chart: Industrial Marketing Budget Trends in 2017

Almost 8 in 10 industrial marketers increased (31%) or maintained (48%) their budgets in 2017 relative to 2016, per a report [PDF] from IEEE GlobalSpec Media Solutions. Websites, content and social media were the areas in which the most industrial marketers increased their spending in 2017, with 58% doing for each channel.

A majority also reported an uptick in spending on SEO (55%), while half hiked their investments in video and email marketing (using house lists).

Industrial marketers appear to be spending in areas where their target audiences reside. In an earlier study released last year, IEEE GlobalSpec found that technical professionals most commonly turn to general search engines, supplier websites and online catalogs when searching for products and services to specify, recommend or purchase. While social media didn’t figure as prominently in technical professionals’ content consumption, almost two-thirds said they performed some type of work-related activity on social media, with the most common being reading work-related content (36%), searching for contacts (33%) and researching suppliers (32%). Read the rest at MarketingCharts.com.

Share:

  • Click to share on Facebook (Opens in new window)
  • Click to share on LinkedIn (Opens in new window)
  • Click to share on Twitter (Opens in new window)
  • Click to share on Pinterest (Opens in new window)

March 18, 2018 By David Erickson
Filed Under: Advertising, B2B Marketing, Banner Advertising, Blog Marketing, Content Marketing, Display Advertising, Email Advertising, Email Marketing, Event Marketing, Internet Advertising, Magazine Advertising, Marketing Budgets, Mobile Marketing, Native Advertising, Online Advertising, Podcasting, Print Advertising, Programmatic Advertising, Public Relations, Search Engine Advertising, Search Engine Marketing, Search Engine Optimization, Social Media Marketing, Video Marketing, Web Development, Webinar Marketing Tagged With: Blogging, Chart, Direct Mail, Industrial Marketing, Manufacturing Marketing, Online Directories, Statistics, Telemarketing, Tradeshow Marketing

e-Strategy Marketing Reports Newsletter

Like this post? Join thousands of your peers who follow e-Strategy by signing up for the monthly e-Strategy marketing reports roundup:
  • This field is for validation purposes and should be left unchanged.
Follow  Join  Follow  Subscribe  RSS  Email
Marketing, advertising, communications & public relations trends, statistics, charts, graphs, infographics, presentations, and video that are not published to the e-Strategy Internet Marketing Blog or to eStrategy TV. Published throughout the day by David Erickson David Erickson, a veteran marketing professional.

Free Weekly Newsletter

Join thousands of your marketing peers who follow e-Strategy by subscribing to the weekly content marketing newsletter:
  • This field is for validation purposes and should be left unchanged.

Categories

Tags

Apple Automotive Marketing Blogging Brand Marketing Chart Computers Customer Service Entertainment Marketing eTailing Facebook Financial Services Marketing Gaming Gender Google Health Care Marketing Hispanics Hospitality Marketing Infographic Instagram Latinos LinkedIn mCommerce Men Metrics Mobile Apps Mobile Social Mobile Video Online Shopping Personalization Photo Sharing Pinterest Retail Marketing Shopping Smart Phones Sports Marketing Statistics Table Tablets Television Travel Marketing Twitter United Kingdom United States Women YouTube

Popular Posts

  • Effects Of Social Customer Service, October 2012 [CHART]
  • eCommerce Traffic From Facebook vs. Pinterest, April 2013 [CHART]
  • Email Drives Virtual Event Registration [CHART]
  • Benefits Of Online vs. Offline Advertising, January 2013 [CHART]
  • Consumers Attitudes Toward Social Logins, February 2013 [CHART]
  • B2C vs B2B Content Marketing, October 2013 [TABLE]
  • SMBs’ Use Of Online Marketing Channels, November 2013 [CHART]
  • Content Sharing Growth By Channel, 2013 [CHART]
  • Content Sharing Trends On Mobile & Desktop, Q1 2014 [CHART]
  • B2B Marketers’ Most Effective Lead Generation Tactics, August 2014 [CHART]

RSS e-Strategy Blog

  • Personas, Presentations & LinkedIn Publishing – Beyond Social Media #50 [VIDEO]
  • eBay’s Crisis Communications Disaster & AMC Catches Fire On Tumblr
  • Michael Sams’ Reality Show & The Weather Channel’s Twitter Storm [VIDEO]
  • Amazon’s Social Commerce, NFL Draft Content Marketing & The Simpsons LEGOized [VIDEO]
  • NBA’s Racist Owner & A Music Shop’s Smart Content Marketing [VIDEO]
March 2018
S M T W T F S
« Feb   Apr »
 123
45678910
11121314151617
18192021222324
25262728293031

Copyright © 2019 David Erickson