This infographic recommends four steps brands should take to reassess their digital marketing during their digital spring cleaning.
Archives for March 2018
New research from artificial intelligence-powered video creation service Wibbitz provides some insight into which social media platforms video advertisers should be paying attention to—and it’s pretty much what you would expect.
A new survey of social influencers worldwide from influencer platform Zine found that nearly 80% of respondents considered the Instagram to be their primary way of collaborating with brands.
Wyzowl conducted a worldwide survey of marketers in December 2017, finding that YouTube and Facebook were considered the first- and second-most effective video platforms for marketing—in that order.
Instagram established itself as a go-to channel for influencer marketing in 2017, according to new data from Klear. The analytics and social media marketing platform reported that the number of influencer posts on Instagram nearly doubled to a little more than 1.5 million posts worldwide between 2016 and 2017.
Sprout Social surveyed some 1,000 US internet users last September to find that two-thirds want brands to take a stand on social and political issues.
This webinar by LinkedIn Marketing Solutions shares insider tips for effective LinkedIn campaigns.
This infographic from LinkedIn lists nine tips for advertising on the social network, based on the social network’s 2018 advertising guide.
Streaming video has been popular with Millennials for some time, but it’s middle-aged Americans who are now getting in on the act. Almost 8 in 10 adults ages 35-49 accessed TV content from the internet in 2017, up from 53% just a couple of years earlier.
More than one-quarter of Alexa owners have asked their device about deals, recent research has revealed. Now, new data from Google and Peerless Insights indicates that Smart Speaker owners are most interested in receiving information about deals, sales and promotions from brands.