Research has suggested that only about 1 in 10 teen Snapchat users are unique to the platform and not also using Instagram. But to what extent do Snapchat users use other social platforms on a given day? Data released by App Annie offers some answers.
App Annie analyzed “Snapchat Audience Exclusivity” – measured as the percentage of Snapchat users in the US who do or do not use a number of other platforms on any given day.
The report reveals that American Snapchat users are most likely to be also using Facebook on a typical day – with 60% doing so. Given Facebook’s broad reach, it makes sense that it would have the greatest overlap, even with its limited appeal among Snapchat’s core demographic of youth. Read the rest at MarketingCharts.com.