This Parse.ly data reflects the upward trend in referral traffic from Google (all – including AMP – Google’s Accelerated Mobile Pages format) and declining trend in referral traffic from Facebook specifically (all Facebook – including Instant Articles).
Archives for February 2018
Google was the top overall traffic referrer for the year, and owned a 36.82 percent share of visits during the second half of 2017.
Demographics, automation and inequality have the potential to dramatically reshape our world in the 2020s and beyond. The collision of these forces could trigger economic disruption far greater than we have experienced over the past 60 years.
According to a report by Shareaholic, the percentage of website traffic coming from Facebook has already declined drastically in the second half of 2017.
This infographic examines engagement with 360 videos, claiming that they enjoy clickthrough rates averaging 4.51%, compared to 0.56% for traditional videos.
Mobile app developers worldwide were directing the majority of their install marketing budgets to video. When added together, various types of video made up 61% of app install budget allocation in fall 2017.
More than half of US marketing decision-makers surveyed said they create customer testimonials and product/service overview videos intended for distribution on social media, making those the two most popular types of video.
One in six Americans now own a smart speaker, according to new research out this week from NPR and Edison Research – a figure that’s up 128 percent from January, 2017. Amazon’s Echo speakers are still in the lead, the report says, as 11 percent now own an Amazon Alexa device compared with 4 percent who own a Google Home product.
Loup Ventures put Apple’s HomePod through the smart speaker gauntlet which included 782 queries and compared the HomePod’s accuracy to Amazon Alexa, Google Home, and Microsoft’s Cortana.
After a surge this past holiday season – when 4% of U.S. adults reported they acquired their first smart speaker device — ownership is up 128% since January 2017, to now one in six Americans (16%) having a smart speaker.