New figures from Brand Innovators and Innovid underscore just how pervasive Google and Facebook are in the realm of video. According to the firms’ September survey, US senior marketers estimated that Facebook and Google’s YouTube together command 66.1% of digital video ad spending.
Respondents said that one-quarter of outlays are targeted toward mobile platforms, while over-the-top (OTT) services command 9.1% of digital video ad dollars.
Overall, eMarketer expects that video will account for about one-third of US display ad spending over the coming years. Our projections put the figure at 31.7% in 2017, with slight growth to 32.9% by 2021. Read the rest at eMarketer.