Archive for January 24, 2018
Over-The-Top Video Penetration Projection, 2017-2021 [CHART]
As TV viewers continue to spend more time watching video content via connected TVs and over-the-top (OTT) video services, advertisers want to make sure that they’re there, too. While programmatic access to such inventory is the exception today, it will ramp up over the next 12 to 24 months.
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