A new survey found that most consumers say they rarely or never mean to click on ads served up on their phones.
Button, a mobile partnership platform that facilitates discovery and transactions for brands, and App Annie, a mobile app data and insights provider, surveyed 1,106 US smartphone users ages 18 to 73. The study found that for the most part, consumers aren’t too keen on mobile ads.
Take millennials, for example. More than four in 10 said they rarely click on a mobile ad, and another 17% said they never did. Read the rest at eMarketer.