A survey of US internet users from IBM Cloud Video found that two-thirds of adults used some type of subscription video-on-demand (SVOD) service, such as Netflix.
But perhaps due to the dominance of that service—which was used by 90% of SVOD customers in the survey—streaming service users have some distinct ideas about the role of advertising on their platforms of choice. They don’t like it.
In fact, nearly three-quarters (72.3%) of those polled felt any type of ad reduced the viewing experience. And almost 60% even said that more targeted ads would still have a negative effect on their use of streaming services. Read the rest at eMarketer.