Moms love action and men watch romance. Surprised? A study from Adobe Digital Insights (ADI) finds that some stale stereotypes simply don’t apply. Mothers watch Crime and Action movies more regularly than Romance ones, while many men often watch Musicals and Romance movies, per the report.
Based on its survey of more than 1,000 internet-using adults in the US, ADI reports that almost two-thirds of men watch Romance movies on TV at least a few times a month, including one-quarter who do so a few times a week.
Men are a little less drawn to Musicals, but 44% watch them at least a few times a month.
The survey reveals that moms are slightly more likely than dads to be watching TV on their own (42% and 38%, respectively).
When it comes to their favorite movie genres, Crime tops the list, with 40% watching such movies regularly on TV and 16% claiming to do so daily. Action and Adventure follow, with 36% and 32%, respectively, watching these movies regularly.
By comparison, only around one-quarter (27%) watch Romance movies regularly.
Moms may find some appealing programming on Netflix: an estimated 20% of Netflix’s spending on original programming to-date has been for Action & Adventure and Crime & Thriller content.
Separately, the ADI survey indicates that one-third of women watch sports at least a few times a week. While sports content is most regularly consumed by 25-34-year-old women, more than one-quarter (27%) of those ages 65 and older watch sports at least a few times a week. Read the rest at MarketingCharts.com.