![Most Trusted Sources Of Company Information [CHART]](http://trends.e-strategyblog.com/wp-content/uploads/2018/01/Most-Trusted-Sources-Company-Information-150x150.png)
Companies around the world are facing an ‘authenticity gap’ as they fail to meet customer expectations in key areas that drive authenticity, such as value and customer care. Trouble is, companies are considered the least credible when they’re talking about those particular areas.