A new survey found that most consumers say they rarely or never mean to click on ads served up on their phones.
Archives for January 2018
Snapchat has become a must for many brands—especially those aiming to reach young consumers, who are the bulk of Snapchat’s audience. New research found that Snapchat adoption among brands increased throughout 2016, but many of these branded accounts were quickly abandoned.
Pornhub’s 2017 Year In Review reports the most popular searches by each state in the USA. The top gaining searches of 2017 by state are based on their proportional increase in popularity compared to the previous year.
Pornhub’s 2017 Year In Review reports the most popular searches by each state in the USA. They might all fly one flag, but the states aren’t always united in their taste for porn. ‘Lesbian’ is the number one most popular searched term by almost all of the states, minus Montana, North Dakota, South Dakota and Iowa!
Virtually all children ages 0-8 live in households that have a mobile device, and that is clearly having an effect on media use, per results from a Common Sense Media study. The research details a striking shift in screen use over the past few years: children now spend 35% of their screen time with mobile devices, up from just 4% in 2011.
Four in 10 consumers around the world are concerned with the amount of personal data that companies have on them. Levels of concern vary widely across countries, with the US on the high end of the scale, with 6 in 10 concerned.
College football is now almost as popular as professional football in the US. The study indicates that there’s been a substantial decline over the past 5 years in the number of pro football fans, down from 67% to 57% of the adult population.
Some 68% of B2B marketers are testing out personalization of content or offers, perhaps in an effort to counter challenges with engagement. The primary form of personalization being tested by respondents is the type of content that targets are engaging with, though many are also trying out personalization by job function and title.
More than three-quarters of people in several countries across the world believe that their video viewing habits will change in the coming 5 years. The change that most people see coming is watching TV in virtual reality, as if they are inside the content.
Despite TV’s widespread reach, the attention of its US audience is something that’s increasingly fractured across several devices.