The US podcast advertising market is on the rise, having almost doubled last year by one estimate as listeners seem open to ads. But simply throwing money at podcast audiences probably isn’t the best approach for advertisers.
Archives for 2018
Podcast audiences continue to grow, but which genres are proving most resonant with listeners?
This infographic from Salesforce illustrates five steps for creating a content strategy.
This infographic from Salesforce illustrates the Who, What, When, Where, Why and How of email marketing.
According to an August 2018 Social Lens survey, 70% of US internet users have ever used a voice command on any device, though that figure drops to one-third for those who use them as part of their daily routine.
This year, mobile will surpass TV ad spending by more than $6 billion, according to our latest ad spending forecast. By 2020, the channel will represent 43% of total media ad spending in the US—a greater percentage than all traditional media combined.
In 2018, video will grow nearly 30% to $27.82 billion. That means video ad spending will make up 25% of US digital ad spending.
While AI is known for the way it automates various tasks from ad buying to song writing, it’s greatest strength may be in how it helps business professionals quickly make sense of large amounts of information.
Blockchain’s distributed ledger could potentially revolutionize digital advertising. But advertisers are cautious about whether the emerging technology will improve things.
This infographic from 99Firms illustrates 30 case studies of how companies and brands are using Instagram Stories.