Marketing reports for December 2018 including the 2018 AI Index; Sprinklr Social Trends Survey; Pinterest 100; Reddit 2018 Year In Review; Pew Research’s news consumption preferences; 2018’s most downloaded iOS apps; Trust in Google’s Featured Snippets; Google’s role in filter bubbles; Moz’s 7 search ranking factors; Gallup’s perceptions of honest & ethical professions; Loup Venture’s Annual Smart Speaker IQ test; How Millennials Shop; onalytica’s Brand Influencer Partnerships; Pew Research’s Artificial Intelligence & Future of Humans; Innovell’s Major Trends in Paid Search; and 116 more reports.
Archives for 2018
Fully 58% of Gen Z respondents reported posting Snapchat Stories, as opposed to 39% posting Instagram Stories.
This infographic from Spiralytics illustrates the various Facebook advertisement placement options from the basics, to Instagram, to the Facebook Audience Network, to Instant Articles and Messenger.
This infographic from SERanking illustrates how people use voice search while on the go.
This year, 77.4 million people in the US—or nearly a quarter of the population—will use Pinterest, a 7.0% increase from 2017, according to eMarketer estimates.
This year, 55.2 million people in the US will use Twitter. That’s 16.8% of the population and a 0.9% increase from 2017, according to eMarketer estimates.
This year, 169.5 million people in the US—or more than half of the population—will use Facebook, a 0.9% increase from 2017, according to eMarketer estimates.
This year, 104.7 million people in the US—or 31.8% of the population—will use Instagram, a 13.1% increase from 2017.
Loup Ventures recently tested four smart speakers by asking Alexa, Siri, Google Assistant, and Cortana 800 questions each. Google Assistant was able to answer 88% of them correctly vs. Siri at 75%.
This infographic from ThoughtCo illustrates various names that have been appplied to generations, from the GI Generation to the newest.