US consumers are spending more time with their digital devices than ever before, and that holds true while they’re already watching something else. eMarketer estimates 177.7 million adults will regularly use a second-screen device while watching TV this year, an increase of 5.1% vs. 2016.
That’s one of the findings from eMarketer’s new report, “US Simultaneous Media Users: eMarketer’s Estimates for 2017.” eMarketer PRO subscribers can access the full report here. Nonsubscribers can purchase the report here.
As individuals spend more of each day digitally connected, simultaneous media use will rise. As always, consumers want to fit as much into their day as possible, and multitasking during TV is often how that’s accomplished. By 2019, 193.5 million US adults will access the internet during TV viewing at least once a month. Read the rest at eMarketer.