Pay-TV users’ adoption of TV Everywhere (TVE) services is reaching new heights, reports TiVo in its latest quarterly analysis of pay-TV and video trends. In its survey of almost 3,100 adults in the US and Canada, TiVo found more than one-third (34.7%) of respondents with pay-TV service saying they access their providers’ TVE offering.
That’s the highest adoption rate registered since TiVo began running this particular question four years ago, in Q2 2013. Back then, fewer than one-quarter of pay-TV subscribers were accessing TVE offerings.
Awareness of these offerings has also grown. More than half (50.5%) of pay-TV subscribers affirm that their provider offers a TVE app, up from around one-third in Q2 2013. Fewer over the years also say that they don’t know, indicating greater levels of awareness among respondents.
Research from Adobe Digital Insights (ADI) has similarly found an increasing use of TVE services. However, ADI’s research pegs adoption as less widespread – figuring around 20% of cable TV viewers as of Q4 2016. Read the rest at MarketingCharts.com.