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Home » Articles for December 2017

Archives for December 2017

2018 Online Marketing Trends [INFOGRAPIC]

Infographic: 2018 Online Marketing Trends

This infographic surveys various online marketing trends for 2018 from a variety of marketing reports. The insights include: 74% of customers feel frustrated when website content is not personalized and many more.

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December 31, 2017 By David Erickson
Filed Under: Advertising, Artificial Intelligence, Consumer Behavior, Content Marketing, Display Advertising, Mobile Marketing, Online Behavior, PPC, Search Engine Advertising, Search Engine Marketing, Search Engine Optimization, Social Media Marketing Tagged With: Affiliate Marketing, Big Data, Customer Relationship Optimization, Data Engineers, Data Scientists, Infographic, Internet Of Things, Machine Learning, Marketing Automation, Marketing Trends, Online PR, Personalization, Statistics, Wearables

Companies’ Use Of Social Media Marketing [CHART]

Chart: Companies Use Of Social Media Marketing - 2015-2019

Some marketers believe organic is not only still important, but perhaps more important than ever. They feel there are things organic can accomplish that paid cannot.

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December 29, 2017 By David Erickson
Filed Under: Online Behavior, Social Media Marketing Tagged With: Chart, Statistics

Millennials’ Likelihood To Participate In Chatbot Commerce [CHART]

Chart: Millennials Chatbot Commerce

Two-thirds of Millennials said they’d be likely to buy an item directly from a chatbot, vs. only 14% who said they would not be interested in doing so.

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December 28, 2017 By David Erickson
Filed Under: Consumer Attitudes, Consumer Behavior, eCommerce, Generations, Millennials, Mobile Marketing, Online Behavior Tagged With: Brand Marketing, Chart, Chatbot Commerce, Chatbots, mCommerce, Statistics

Household Income By Generation [TABLE]

Table: Household Income by Generation

According to the US Department of Labor Bureau of Labor Statistics, millennial-headed households earned real money last year, averaging $65,373 (vs. $74,664 for total households)—though this leaves out the many millennials who have yet to establish households.

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December 27, 2017 By David Erickson
Filed Under: Baby Boomers, Consumer Behavior, Consumer Spending, Generation X, Generations, GI Generation, Millennials, Podcast, Silent Generation Tagged With: Household Income, Household Size, Statistics, Table

Multitainment Behavior, 2015-2019 [CHART]

Chart: Multitainment Behavior - 2015-2019

US consumers are spending more time with their digital devices than ever before, and that holds true while they’re already watching something else.

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December 26, 2017 By David Erickson
Filed Under: Consumer Behavior, Photo Marketing, Social Media Marketing, Video Marketing Tagged With: Chart, Entertainment Marketing, Multitainment, Statistics, Television Marketing

Social Media Channels As News Sources [TABLE]

Table: Social Media Channels As News Sources

A Pew Research Center survey of US social media users found that more are turning to Twitter, YouTube—and even Tumblr—to get news.

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December 25, 2017 By David Erickson
Filed Under: Blog Marketing, Consumer Behavior, Mobile Marketing, Online Behavior, Photo Marketing, Social Media Marketing, Social News, Video Marketing, Visual Communications Tagged With: Blogging, Facebook, Instagram, LinkedIn, Media Consumptions, Mobile Messaging, Mobile Video, Reddit, Snapchat, Statistics, Table, Tumblr, Twitter, Whatsapp, YouTube

Domain Name Facts [INFOGRAPHIC]

Infographic: Domain Name Facts

This infographic illustrates 101 fascinating facts about domain names you probably didn’t know and many you should know.

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December 24, 2017 By David Erickson
Filed Under: Consumer Behavior, Search Engine Marketing, Search Engine Optimization, Web Development Tagged With: Domain Names, Infographic, Statistics

Data Generated Per Minute By Platform [INFOGRAPHIC]

Infographic: Volume Of Data Generated Per Minute By Platform

This infographic illustrates just how much data media platforms ranging from Twitter and YouTube to Netflix and Spotify generate by the minute. 

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December 23, 2017 By David Erickson
Filed Under: Blog Marketing, Consumer Behavior, Content Marketing, eCommerce, Email Marketing, Media Consumption, Mobile Behavior, Mobile Marketing, Online Behavior, Photo Marketing, Search Engine Marketing, Search Engine Optimization, Social Media Marketing, Video Marketing, Visual Communications Tagged With: Amazon, Animated Giphs, Attention Span, Big Data, Blogging, BuzzFeed, Cable Television, Giphy, Google, Infographic, Information Overload, Instagram, Keyword Research, LinkedIn, mCommerce, Memes, Mobile Messaging, Mobile Payments, Mobile Video, Music Streaming, Netflix, Short-Form Video, Skype, Snapchat, Spam, Spam Emails, Spotify, Statistics, Streaming Video, Television, Text Messaging, Transportation, Tumblr, Twitter, Uber, Venmo, Video Messaging, VOIP, Weather Channel, Wikipedia, YouTube

B2B Content Priorities [CHART]

Chart: B2B Content Priorities

More B2B content marketers this year than last are focused on building audiences. But does that mean that the content itself is becoming more customer-centric?

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December 22, 2017 By David Erickson
Filed Under: B2B Marketing, Online Behavior Tagged With: Buyer's Journey, Buyer's Persona, Chart, Customer Journey, Persona Marketing, Statistics, Trust

World-Changing Technologies [CHART]

Chart: World Changing Technologies

Marketers have their own ideas about the emerging technologies that will transform their customers’ experiences, but what about the broader public and how humans experience the world?

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December 21, 2017 By David Erickson
Filed Under: Augmented Reality, Consumer Behavior, Virtual Reality Tagged With: Autonomous Vehicles, Chart, Lasers, Machine Learning, Robotics, Self-Driving Cars, Statistics

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