Slightly more than 4 in 10 American adults trust the mass media to report the news fully, accurately and fairly, according to a new Gallup survey. That represents a sharp uptick from fewer than one-third (32%) last year, which had been the lowest level in the history of Gallup’s survey that stretches back to 1972.
In fact, the percentage of Americans this yea who have a “great deal” of confidence and trust in the mass media – at 13% – is the highest since 2005. Broader levels of trust (measured as “great deal” or “fair amount”) have been higher as recently as 2013, however.
This year’s rebound is being driven by Democrats, who Gallup theorizes are seeing the media as a watchdog on the current administration. This year an impressive 72% of Democrats surveyed trust mass media a “great deal” or a “fair amount” – a substantial jump from 51% last year. Read the rest at MarketingCharts.com.