Small-business owners are often constrained by limits on resources as they balance different needs competing for a slice of finite budgets. But new research from business and marketing services provider G2 Crowd found that despite potential financial restrictions, marketing remains a priority for these decision-makers.
In March, G2 Crowd surveyed small-business owners and managers in the US. (The company defined a small business as one with 250 or fewer employees.) Some 24% of respondents said they planned to prioritize investments toward marketing and advertising in 2017. That was more than the number who planned to concentrate funds on other areas such as sales personnel, new facilities, and software and other IT systems.
Social media platforms have emerged as popular marketing channels for small businesses, according to G2 Crowd’s poll. It revealed that 80% of respondents used Facebook for marketing purposes, while a little more than half (51%) turned to Twitter. While it’s possible that small businesses are buying ads on these platforms, it’s more likely they’re using low- or no-cost functions like Facebook Pages and tweets to connect directly with their customers. Read the rest at eMarketer.