It’s hard to sell to a public that doesn’t view you well… Yet that’s the task faced by the advertising and public relations industry, which continues to rank towards the bottom of all industries in public perception, according to Gallup’s latest survey on industry perception.
The computer industry – having for some time enjoyed a strong reputation – is back on top this year, with 75% viewing it favorably as opposed to just 8% seeing it negatively. The 75% figure viewing the computer industry positively is the highest mark in the survey’s history, which dates back to 2001.
The restaurant industry continues to boast a strong public perception, too. This year 72% view it positively and just 7% negatively, with its net positive rating of 65% putting it just behind the computer industry.
The net perception ratings are determined by taking the percentage of respondents with a positive overall view of the industry and subtracting from that the percentage with a negative view. Farming and agriculture (+58), the grocery industry (+43) and the internet industry (+41) each also score well. Read the rest at MarketingCharts.