The most important objective of a lead generation strategy is to increase lead-to-customer conversions, according to recently-released survey results from Ascend2 and its Research Partners. While lead-to-customer conversions also present the biggest challenge to lead generation success, the report identifies some forms and content types that respondents believe are the most likely to help.
The survey was fielded among 255 marketing influencers and research subscribers from a mix of company sizes, with respondents more heavily weighted to the B2B (46%) than B2C (31%) channel.
Asked which types of online forms generate leads with the highest customer conversion rate, and content downloads (57%) came out on top in respondents’ minds. Downloads were followed by webinar registrations (42%) and surveys/polls (33%), with contests and promotions (20%) bringing up the rear. Read the rest at MarketingCharts.