Archive for November 2017
Black & Hispanic Mobile Audio Streaming [CHART]
81% of Black adults and 91% of Hispanic adults using smartphones on a weekly basis as of Q4 2016, these devices are increasingly being used for streaming.
Read MoreAmericans' Trust In Mass Media, 2001-2017 [CHART]
Slightly more than 4 in 10 American adults trust the mass media to report the news fully, accurately and fairly.
Read MoreWhere Consumers Conduct Product Research Online [CHART]
More respondents turn to Google (85%) than to Amazon (72%) to help them find product ideas and information before making a purchase.
Read MoreWhy Americans Boycott Brands [CHART]
One-third of Americans have stopped using a brand as a direct result of a scandal.
Read MoreAttitudes Toward Twitter's Increased Character Count [TABLE]
41% of respondents ages 18 to 29 having at least a somewhat positive reaction to the change, and just 14% expressing reservations.
Read MoreTeens' Preferred Social Media Channels, 2015-2017 [TABLE]
Nearly half of US teens say they prefer Snapchat over other social media sites, including Instagram, Twitter and Facebook.
Read MoreChallenges Collecting Location Data [CHART]
Nearly half of US C-level execs surveyed said that ensuring data quality and accuracy was a challenge they faced when collecting location data.
Read MoreMultitainment Activities [CHART]
Many people use another device, primarily a smartphone, while simultaneously watching TV.
Read MoreMost Popular Netflix Features [CHART]
More than 85% of cord-cutters said that pay TV services were too expensive, and that cost was one of the main reasons they chose to cancel their cable or satellite service.
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