81% of Black adults and 91% of Hispanic adults using smartphones on a weekly basis as of Q4 2016, these devices are increasingly being used for streaming.
Archives for November 2017
Slightly more than 4 in 10 American adults trust the mass media to report the news fully, accurately and fairly.
More respondents turn to Google (85%) than to Amazon (72%) to help them find product ideas and information before making a purchase.
One-third of Americans have stopped using a brand as a direct result of a scandal.
41% of respondents ages 18 to 29 having at least a somewhat positive reaction to the change, and just 14% expressing reservations.
Nearly half of US teens say they prefer Snapchat over other social media sites, including Instagram, Twitter and Facebook.
Nearly half of US C-level execs surveyed said that ensuring data quality and accuracy was a challenge they faced when collecting location data.
Many people use another device, primarily a smartphone, while simultaneously watching TV.
More than 85% of cord-cutters said that pay TV services were too expensive, and that cost was one of the main reasons they chose to cancel their cable or satellite service.