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Home » B2B Marketing Statistics & Trends » Content Types That Drive B2B Leads & Generate Revenue [CHART]

Content Types That Drive B2B Leads & Generate Revenue [CHART]

Content Types That Drive B2B Leads & Generate Revenue [CHART]
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Chart: B2B Lead Revenue-Generating Content Types

Delivering quality leads is a more important objective for B2B marketers in the US than driving more leads – but it’s also a bigger challenge. That’s according to DemandWave’s 6th annual State of B2B Digital Marketing Report, which examines the channels, content types and social platforms that B2B marketers are using to generate leads.

Blogs and videos top the list of content types produced by US B2B marketers, each being used by 82% of respondents. That’s generally in line with previous research, which has also found blogs and videos to be the top content types(though videos in that case were less popular than blogs).

Beyond those top content types, a majority of B2B marketers surveyed also reported producing white papers (73%), case studies (68%), infographics (68%) and webinars (60%).

As for lead generation, though, white papers (53%) and webinars (50%) emerged as the top content types, with blogs (39%) and videos (35%) not quite as high. Read the rest at MarketingCharts.

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October 17, 2017 By David Erickson
Filed Under: B2B Marketing, Blog Marketing, Content Marketing, Mobile Marketing, Online Behavior, Video Marketing, Webinar Marketing, White Paper Marketing Tagged With: Blogging, Case Study Marketing, Chart, Infographic Marketing, Lead Generation, Mobile Apps, Statistics

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Marketing, advertising, communications & public relations trends, statistics, charts, graphs, infographics, presentations, and video that are not published to the e-Strategy Internet Marketing Blog or to eStrategy TV. Published throughout the day by David Erickson David Erickson, a veteran marketing professional.

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