Delivering quality leads is a more important objective for B2B marketers in the US than driving more leads – but it’s also a bigger challenge. That’s according to DemandWave’s 6th annual State of B2B Digital Marketing Report, which examines the channels, content types and social platforms that B2B marketers are using to generate leads.
Not too surprisingly given its popularity, email tops the list of lead-generating channels for the B2B marketers surveyed, with almost three-quarters (73%) indicating that email drives leads for them. Close behind, 7 in 10 report that organic search is a lead driver, with fewer (54%) saying the same about paid search. (Enlarge the chart above for the full responses.)
To some extent, these responses matched channel popularity, as more than 9 in 10 respondents reported including email (93%) and organic search (91%) in their marketing mix. Read the rest at MarketingCharts.