Online grocery shopping is still nascent, but it’s responsible for 80% of grocery dollar sales growth and is making inroads with certain segments of the population. New survey data from Gallup explores the demographic groups who are most likely to be shopping for groceries online.
Overall, 9% of adults report ordering groceries online for pickup or delivery on at least a monthly basis.
That figure jumps to 15% among Millennials (18-29), with above-average usage of online ordering also seen for 30-49-year-olds (12%). In fact, 1 in 10 adults ages 50-64 also report ordering groceries online at least once a month. Dragging down the overall average is the 65+ group, among whom just 2% shop for groceries online with that frequency. Read the rest at MarketingCharts.com.