Consumer Awareness Of Travel Sharing Economy Services [CHART]

Chart: Consumer Awareness Travel Sharing Economy Services

As American adults become more familiar with sharing economy services for travel booking, they’re becoming increasingly likely to use them. That’s according to the latest annual Allianz Travel Insurance Sharing Economy Index produced in partnership with Ipsos.

The survey results show that 78% of American adults are familiar with sharing economy services used for travel, such as Uber, Lyft, and Airbnb. That’s up from 66% last year and 47% in 2015.

Familiarity has grown across all of the services tracked, including those that remain lesser-known:

  • Uber (73%, up from 35%);
  • Lyft (56%, up from 15%);
  • Airbnb (51%, up from 19% in 2015);
  • HomeAway (30%, up from 10%);
  • GetAround (18%, up from 7%); and
  • Feastly (16%, up from 4%).

Read the rest at MarketingCharts.com.

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