Edison Research was recently commissioned by NPR to find out more about what these users are doing with smart speakers. Music was unsurprisingly at the top of the reasons why they use these devices, but coming in second was to “ask questions without needing to type.” Also high up was an interest to listen to news and information — encouraging for news organizations.
While screens aren’t going away — people will always want to see and touch things — there’s no doubt that voice as an interface for devices is already becoming ingrained as a natural behavior among our audiences. If you’re not convinced, watch children interact with smart speakers: Just as we’ve seen the first Internet-connected generation grow up, we’re about to see the “voice generation” arrive feeling completely at ease with this way of engaging with technology.
The NPR–Edison research has also highlighted this trend. Households with kids that have smart speakers say engagement is high with these devices. Unlike phones or tablet, smart speakers are communal experiences — which also raises the likelihood of families spending time together, whether for education or entertainment purposes. Read the rest at Nieman Lab.