Blogs and videos top the list of content types produced by US B2B marketers, each being used by 82% of respondents.
Archives for October 2017
Not too surprisingly given its popularity, email tops the list of lead-generating channels for the B2B marketers surveyed, with almost three-quarters (73%) indicating that email drives leads for them.
This infographic from Who Is Hosting This gives you a quick education on the most common file types used on the web and in which situations it is most appropriate to use them.
This poster from YourBias.is explains 24 common cognitive biases that often skew thinking when making a decision.
63 percent of adults in the United States report seeing more advertisements than they used to, compared to the 24 percent who said they were seeing the same amount.
This infographic by the Institute for Corporate Productivity illustrates how companies are using human capital analytics to make decisions about their talent.
According to L2’s recent Influencers briefing, 70% of brands use influencers to boost reach and enhance content.
Online grocery shopping is still nascent, but it’s responsible for 80% of grocery dollar sales growth and is making inroads with certain segments of the population.
While the use of digital analytics is increasingly important to organizations, relatively few organizations have a strategy in place for analytics or measure the ROI from their analytics investments.
As American adults become more familiar with sharing economy services for travel booking, they’re becoming increasingly likely to use them.