Archive for September 2017
Factors That Inspire B2B Buyer Loyalty [CHART]
B2B buyers and consumers are alike in at least one way: product quality is the key determinant of their loyalty.
Read MoreSocial Media Demographics By Channel [CHART]
There are some key differences in the demographic makeup of each site’s news users. Instagram and Snapchat news consumers are considerably more likely to be nonwhite and younger.
Read MoreSocial Media As A News Gateway [CHART]
Looking at the population as a whole, Facebook by far still leads every other social media site as a source of news.
Read MoreMedia Consumption By Social Media Site [CHART]
Overall, three of the sites measured — Twitter, YouTube and Snapchat — had an increase in the share of their audience that gets news on the site.
Read More55% Of 50+ Americans Get News From Social Media [CHART]
For the first time in the Pew Center’s surveys, more than half of Americans ages 50 or older report getting news on social media sites.
Read MoreTwo-Thirds Of American Adults Get News From Social Media
As of August 2017, two-thirds of Americans report that they get at least some of their news on social media – with two-in-ten doing so often, according to a new survey from Pew Research Center.
Read MoreMillennials Don't Care About Privacy [CHART]
Among US smartphone users, Millennials were more amenable to the idea that their smartphones were tracking everything from physical activity to news preferences.
Read MoreUS Video Ad Spending, 2017-2021 [CHART]
Facebook, Snapchat and Twitter are embarking on a massive land grab for video content, hoping to drive increased usage and capture a greater portion of digital video ad revenues with familiar ad formats such as pre-roll and mid-roll.
Read MoreApp Marketers' Battle Against Ad Fraud [CHART]
59% of app marketers thought of ad fraud as a serious problem that ad networks needed to address.
Read MoreMillennials Eschew Fake Social Accounts [CHART]
The vast majority of college grads don’t seem to think their social media accounts could negatively affect their chances of securing a job.
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