B2B buyers and consumers are alike in at least one way: product quality is the key determinant of their loyalty.
Archives for September 2017
There are some key differences in the demographic makeup of each site’s news users. Instagram and Snapchat news consumers are considerably more likely to be nonwhite and younger.
Looking at the population as a whole, Facebook by far still leads every other social media site as a source of news.
Overall, three of the sites measured — Twitter, YouTube and Snapchat — had an increase in the share of their audience that gets news on the site.
For the first time in the Pew Center’s surveys, more than half of Americans ages 50 or older report getting news on social media sites.
As of August 2017, two-thirds of Americans report that they get at least some of their news on social media – with two-in-ten doing so often, according to a new survey from Pew Research Center.
Among US smartphone users, Millennials were more amenable to the idea that their smartphones were tracking everything from physical activity to news preferences.
Facebook, Snapchat and Twitter are embarking on a massive land grab for video content, hoping to drive increased usage and capture a greater portion of digital video ad revenues with familiar ad formats such as pre-roll and mid-roll.
59% of app marketers thought of ad fraud as a serious problem that ad networks needed to address.
The vast majority of college grads don’t seem to think their social media accounts could negatively affect their chances of securing a job.