New data suggests that females are playing mobile games at a higher frequency than males in the US.
According to a July 2017 survey of US mobile gamers by agency Jun Group, 60% of female respondents said they played mobile games on a daily basis, compared with less than half of males.
However, other research suggests that men play games on mobile devices more often than women do. A Fluent study of US smartphone users from January reported that 36% of men played a mobile game “often” or more frequently, compared with 27% of women.
That difference might be explained by the fact that the Jun Group and Fluent studies examined different survey groups, with Jun focusing on mobile gamers specifically, while Fluent looked at smartphone users overall. Read the rest at eMarketer.