Research has shown that consumers are interested in the possibilities offered by virtual reality (VR) applications to allow them to demo products before purchase, something which Amazon has tackled in its recently-announced Prime Wardrobe service. Now, a new study [PDF] from L.E.K. Consulting takes a look at the virtual shopping concepts that are most popular with early adopters of VR and augmented reality (AR) applications.
The most popular shopping concepts among these “core customers” are shared by both AR and VR users, and relate to room design. Specifically, respondents express interest in:
- (Re)designing physical space with furniture (80% of AR users; 79% of VR users); and
- (Re)designing physical space by touring (74% of AR users; 78% of VR users).