The vast majority of college grads don’t seem to think their social media accounts could negatively affect their chances of securing a job, according to new research.
A May 2017 poll from Wingfinder, a career aptitude tool developed for Red Bull, found that 87% of recent and soon-to-be college grads wouldn’t consider creating a fake social media account for the sole purpose of catering to prospective employers. And 70% said they wouldn’t bother keeping social media accounts anonymous out of fear of putting off potential employers.
These grads and students are not only living their lives online: Some now think substantial social media followings could be a net benefit for their career ambitions.
Business-savvy graduates also seem to think their social media status is a pathway to becoming a marketing influencer. A small percentage even told Wingfinder that having a large social media following was a skill they could offer potential employers. Read the rest at eMarketer.