Jun Group’s survey found that a slightly higher percentage of females named games as their favorite type of mobile app than did males.
Archives for September 2017
New data suggests that females are playing mobile games at a higher frequency than males in the US.
Savvy publishers are finding success on Instagram with video, a format the social media platform added to its app back in 2013 in a move that seemed revolutionary at the time.
The smartphone camera has become central to teens’ social interaction, as reflected in the rise of camera-centric platforms like Snapchat and Instagram.
Nine in 10 marketers in North America say they use email to engage their audience, according to a September 2016 survey by Winterberry Group and the Data & Marketing Association (DMA), the most commonly used channel over digital display, owned web content and search.
This infographic looks at recent projections from PwC and Accenture regarding AI’s economic impact, as well as the industries and countries that will be the most profoundly affected.
Inbox placement rates have improved in the US over the past year or so, but 23% of emails from US senders still fail to reach the inbox.
Research has shown that consumers are interested in the possibilities offered by virtual reality (VR) applications to allow them to demo products before purchase, something which Amazon has tackled in its recently-announced Prime Wardrobe service.
Smartphones are almost omni-present in US households, reveals Nielsen in a recent report.
Some 63% of US digital video campaigns on the Videology platform used behavioral targeting during the second quarter of this year.