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You are here: Home / Consumer Behavior / Importance Of Select Digital Transformation Projects [TABLE]

Importance Of Select Digital Transformation Projects [TABLE]

Importance Of Select Digital Transformation Projects [TABLE]
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Table: Importance Of Select Digital Transformation Projects

Marketers are at different stages of digital transformation. Some are just beginning the transformation process, while others are unsure of what it really involves. But according to a new study of US digital transformation leaders, many agree that digital innovation comes with many advantages.

The research from Couchbase, an open-source software company, found that improving customer experiences and increasing profitability of services and products are widely considered some of the important benefits of digital transformation.

For example, more than nine in 10 respondents (95%) thought improving the customer experience was an at least somewhat important aspect of digital innovation, while nearly as many (89%) said the same about creating services and experiences that stand out from the competition. Read the rest at eMarketer.

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August 17, 2017 By David Erickson
Filed Under: Consumer Behavior, Online Behavior Tagged With: Customer Experience, Digital Transformation, Statistics, Table

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Marketing, advertising, communications & public relations trends, statistics, charts, graphs, infographics, presentations, and video that are not published to the e-Strategy Internet Marketing Blog or to eStrategy TV. Published throughout the day by David Erickson David Erickson, VP of Online Marketing at Minneapolis Public Relations firm, Karwoski & Courage.

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