Mothers are a highly digital group and have been for some time, but their usage of digital is constantly evolving, often at a rapid pace.
As recently as 2013, fewer than two-thirds of US mothers had smartphones. Now it is more like nine in 10. And while mothers were quick to embrace Facebook, their adoption of Instagram and Snapchat is a recent development.
Some digital activities fall short of the early hype (think of “mommy blogs”), while others have snuck up with relatively little notice (like mothers’ enthusiasm for YouTube). Read the rest at eMarketer.