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You are here: Home / Advertising / Top Digital Marketing Skills [CHART]

Top Digital Marketing Skills [CHART]

Top Digital Marketing Skills [CHART]
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Chart: Top Digital Marketing Skills, 2017

Companies were more likely to hire digital marketers than creative services professionals last year, and that trend looks set to repeat itself this year, research from McKinley Marketing Partners has found. Within the digital marketing segment, digital advertising, content creation & curation, and content strategy appear to be the most in-demand skills.

Those 3 areas of expertise topped the list of digital marketing hires last year, and look to do again this year. Among those hiring, almost half are searching for digital advertising expertise (46%), with many also looking for content creation & curation (38%) and content strategy (34%) skills.

Those results aren’t too surprising: organizations are keeping the focus on content this year, while research shows that mobile advertising in particular is a pain point in terms of advertisers’ capabilities. Read the rest at MarketingCharts.com.

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August 10, 2017 By David Erickson
Filed Under: Advertising, Analytics, Content Marketing, Email Marketing, Mobile Marketing, Search Engine Marketing, Social Media Marketing, Video Marketing, Web Development Tagged With: Chart, Content Analytics, Content Creation, Content Curation, Content Development, Direct Response Marketing, Internet Advertising, Lead Generation, Marketing Automation, Online Advertising, Partner Marketing, Project Management, Search Engine Optimization, Social Media Advertising, Social Media Analytics, Social Media Monitoring, Statistics, Video Advertising, Video Analytics, Website Analytics, Website Design

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Marketing, advertising, communications & public relations trends, statistics, charts, graphs, infographics, presentations, and video that are not published to the e-Strategy Internet Marketing Blog or to eStrategy TV. Published throughout the day by David Erickson David Erickson, VP of Online Marketing at Minneapolis Public Relations firm, Karwoski & Courage.

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