Online shoppers are increasingly limiting themselves to single-channel shopping, with almost two-thirds either searching and buying online (43%) or searching and buying in-store (21%), per UPS’ latest Pulse of the Online Shopper study. That also means that they’re increasingly beginning their product searches on Amazon.
Indeed, some 38% of shoppers surveyed reported beginning their product search on a marketplace, with 29% of the respondents starting their search on Amazon.
That 29% is equal to the total proportion who start with a retailer channel (whether website, store or app), and is twice the share who start off with a search engine (15%). Read the rest at MarketingCharts.com.