The most rapidly growing news source for Americans is social media, according to the latest annual Reuters Institute’s Digital News Report. In fact, this year for the first time a majority (51%) of Americans surveyed reported using social media as a source of news during the prior week.
This year’s tally is almost double the share using social for news as recently as 2013 (27%).
Worth noting is that social media is part of the overall news media mix, though: two-thirds of social media news users in the US also get news from the TV, and two-thirds likewise also visit mainstream websites or apps for news. Just 2% use social media exclusively for news in a typical week. Read the rest at MarketingCharts.com.