Whochit analyzed over 5000 videos from more than 100 publishers that were shared to over 300 Facebook pages in Q2 of this year (between March and May of 2017). They found that publishers are doubling down on video to drive engagement and revenue. Videos over 90 seconds are growing in popularity and number. And square has become the clear winner in the aspect-ratio battle.
Square videos clearly outperformed horizontal and vertical in Q2, with significantly higher views, shares, comments, and likes. This can largely be attributed to mobile viewing, where a square video takes up 78% more screen real estate in the social feed.
While the majority of videos still have a 16:9 aspect ratio, that number is decreasing – in Q1, 70.7% were horizontal, compared to 59.8% in Q2. Vertical videos comprised only 0.6% in Q1 and 0.4% in Q2. Read the rest at Wochit.