As trust and familiarity with sharing economy services continues to grow, so too will the number of users.
According to eMarketer’s latest estimates, over a quarter (26.0%) of US adult internet users—or 56.5 million people—will use a sharing economy service at least once in 2017. This is a higher figure than previously projected due to stronger-than-expected uptake of both ride- and home-sharing services.
eMarketer’s definition of the sharing economy includes community-based online services that coordinate property, goods and services. It excludes crowdsourcing, group buying, incorporated professional services and online marketplaces like eBay. Read the rest at eMarketer.