Amazon has been seeing a lot of success with its Echo line of devices, which are powered by Amazon’s Alexa virtual assistant system. In fact, sales of Echo devices surged more than ninefold over last year’s holiday season.
While still far from hitting mass adoption, virtual assistants like Siri and Alexa are becoming more widely used by Americans. According to eMarketer estimates, 35.6 million Americans will use a voice-activated assistant device at least once a month this year—that’s a jump of 128.9% over 2016.
eMarketer expects Amazon’s Echo speaker will control 70.6% of the US market this year. Meanwhile, Google Home will trail significantly with a 23.8% share. The remaining share will be portioned among smaller players, such as Lenovo, LG, Harmon Kardon and Mattel. Read the rest at eMarketer.