New data from YouGov found that teens in the US are split when it comes to trusting the advertisements they see, read or hear.
In fact, 47% of US internet users ages 13 to 17 surveyed in May 2017 found ads to be at least somewhat trustworthy. But 46% felt the opposite way, while 6% had not formed an opinion on the matter.
“Compared to their elders, teens probably ingest a disproportionate amount of their advertising in venues like Snapchat and Instagram, which they regard as their own turf,” said eMarketer analyst Mark Dolliver. “That might make them less inclined to be instinctively distrustful of the ads.
“Likewise, a teen is more likely to see an ad because it has been shared by a friend via social media, so that may also lend it more credibility,” he added. Read the rest at eMarketer.