As mobile phone use becomes more widespread, the latest report [PDF] released by the US National Health Information Survey (NHIS) reveals that American households are continuing to abandon their landlines and go wireless-only. In fact, the percentage of wireless-only households finally broke through the halfway point in H2 2016, up almost 10 points over 3 years to 50.8% of all households.
At the same time, the share of homes with a landline phone (either with or without an accompanying cellphone) decreased from 56.3% to 45.9%.
As a result of these trends, the – bare – majority (50.5%) of US adults now live in households with wireless service only.
This has obvious implications for the market research industry, which is already facing dissatisfied survey-takers on phones and which is shifting more and more towards mobile surveys. Read the rest at MarketingCharts.com.