In 2017, 40.0 million people in the US will engage with some form of augmented reality (AR) at least monthly, up 30.2% over last year, according to eMarketer’s first forecast on AR and virtual reality (VR). Much of AR’s growth will be fueled by Snapchat Lenses and Facebook Stories, while VR usage will be driven by 360-degree videos on social networks.
eMarketer defines AR users as individuals of any age who engage with augmented reality content at least once per month via any device. This year, 12.3% of the US population will engage with some form of AR content.
By the end of 2019, eMarketer projects AR users will top 54.4 million, accounting for 16.4% of the US population, or nearly one in five internet users. Read the rest at eMarketer.