Virtual reality (VR) headsets don’t come cheap—some can leave a big dent in a consumer’s wallet. But cost isn’t the only factor holding back adoption of these devices. Many people are simply not interested in them.
Indeed, a March 2017 survey of US internet users by Thrive Analytics found more than half of respondents (53%) weren’t interested in owning a VR headset.
Older respondents were more likely to be uninterested than their younger counterparts. For example, 54% of 45- to 54-year-olds said they “just weren’t interested” in owning a VR device or system, and 67% of respondents ages 65 and older said the same.
In contrast, just 39% of respondents ages 25 to 34 said they were just not interested in owning a VR device. Read the rest at eMarketer.