When it comes to rating the honest and ethical standards of people in various professions, American adults rate medical professionals highly. But advertising practitioners? That’s a different story. In fact, just 11% of adults rate advertising professionals highly for their honesty and ethics, according to Gallup’s latest research on this topic.
By contrast, almost 4 times more respondents to this year’s survey said they would rate advertising practitioners’ honesty and ethical standards as low or very low (40%).
These figures simply aren’t changing, either. In both 2015 and 2014, 10% rated advertising professionals highly, while in 2013 the figure was a little higher – at 14%. That was the joint highest rating recorded going back as far as 2001.
To put these numbers in context, the only professions that American adults have a dimmer view of – with regards to ethics and honesty – are insurance salespeople, car salespeople, and members of Congress. Read the rest at MarketingCharts.com.