Higher education institutions got the most bang for the buck in digital PR last year, enjoying an average of more than 121,000 social shares from press mentions per month. That exceeded the sports & entertainment and accommodation & food services industries, which enjoyed a sizable amount of press mentions but fewer social shares per mention, according to a TrackMaven report.
The study, which analyzed the digital performance of 701 companies across 13 industries, demonstrates that the media and publishing industry was also a standout, as it garnered the highest average number of social shares per press mention. With 208 social shares on average per mention, this industry got far more mileage out of mentions than any other, with the closest competitor, consumer goods, trailing distantly (83).
On the other end of the spectrum, the wellness and real estate verticals had the least impactful PR performances of the 13 analyzed. Read the rest at MarketingCharts.com.