When considering teaming up with a brand, social influencers say they consider a variety of factors, but mainly they just want to be sure the brand’s values line up with their own.
About four in ten influencers surveyed cited common values as one of the most important reasons when deciding to partner with a brand, according to influencer marketing automation platform TapInfluence, which polled 268 influencers in North America who had an average reach of 259,000.
Brand recognition and opportunity to grow their following were other factors cited, but fewer respondents mentioned them as being a key reason why they would team up with a brand. For example, only 2.24% of influencers said that it was important for the brand to be well recognized, and 4.9% said the partnership would be a great opportunity for them to grow their following. Read the rest at eMarketer.