Archive for March 2017
How Brand Marketers Measure Video Advertising Performance [CHART]
71% of brand marketers said they currently determine their digital video ad performance by watching site traffic.
Read MoreTypes Of Analytics CFOs Will Pay For [CHART]
More than half of CFOs said analytics that help their businesses understand customer profitability are likely to receive backing in the next few years.
Read MoreVisual Marketing [INFOGRAPHIC]
This infographic from Tailwind illustrates how to plan your visual marketing strategy with Pinterest and Instagram.
Read MoreWordPress Theme Elements [INFOGRAPHIC]
This infographic from WordPress SEO plugin Yoast illustrates the elements of WordPress themes.
Read MoreConsumer Use Of Local Online Reviews [CHART]
About two-thirds of US consumers have reviewed or recommended a local business through word-of-mouth in the past year.
Read MoreSaint Patrick's Day [INFOGRAPHIC]
This infographic fom WalletHub illustrates facts and figures about Saint Patrick’s Day 2017.
Read MoreTop B2B Buyer Persona Criteria
Almost two-thirds of B2B marketers at enterprise-level organizations utilize buyer personas in the planning of demand generation programs and activities.
Read MoreWhy Consumers Flag Promo Emails As Spam [CHART]
57% of consumers reported having flagged a promotional email as spam due to a brand sending either irrelevant or too-frequent emails.
Read MoreWhy Consumers Unsubscribe From Promo Emails [CHART]
List churn is a critical concern for email marketers, particularly given that list growth is one of their biggest challenges.
Read MoreWhere Marketers Get Their News [CHART]
Forget offline channels. Marketers are turning to online media to get their news, and that has implications for PR placements.
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