71% of brand marketers said they currently determine their digital video ad performance by watching site traffic.
Archives for March 2017
More than half of CFOs said analytics that help their businesses understand customer profitability are likely to receive backing in the next few years.
This infographic from Tailwind illustrates how to plan your visual marketing strategy with Pinterest and Instagram.
This infographic from WordPress SEO plugin Yoast illustrates the elements of WordPress themes.
About two-thirds of US consumers have reviewed or recommended a local business through word-of-mouth in the past year.
This infographic fom WalletHub illustrates facts and figures about Saint Patrick’s Day 2017.
Almost two-thirds of B2B marketers at enterprise-level organizations utilize buyer personas in the planning of demand generation programs and activities.
57% of consumers reported having flagged a promotional email as spam due to a brand sending either irrelevant or too-frequent emails.
List churn is a critical concern for email marketers, particularly given that list growth is one of their biggest challenges.
Forget offline channels. Marketers are turning to online media to get their news, and that has implications for PR placements.