e-Strategy Marketing Trends

Marketing Trends & Statistics

  • Home
  • Content Marketing
  • Social Media
  • Email Marketing
  • Search Engine Marketing
  • Advertising
  • Generations
    • Generation V
    • Millennials
    • Generation X
    • Baby Boomers
    • Silent Generation
  • e-Strategy Blog
  • eStrategy TV
  • Feed
  • About
Home » B2B Marketing Statistics & Trends » Top B2B Marketing Channels [CHART]

Top B2B Marketing Channels [CHART]

Chart: Top B2B Marketing Channels

Used by almost 9 in 10 respondents, email marketing is the most popular channel used by B2B marketers to acquire customers, according to The State of Pipeline Marketing Report 2016 from Bizible. The report – based on a survey of more than 360 marketers, 90% of whom are B2B-focused – also shows that social media and content marketing are currying favor with B2B marketers.

Indeed, more than 8 in 10 B2B respondents reported using social media (82%) and content marketing (81.2%) for customer acquisition, with SEO (79%), word-of-mouth/referrals (74.9%) and conferences/trade show booths (74.5%) also among the top tier of activities.

These aren’t terribly surprising responses: content marketing has become very popular in recent years, for example, as has social media – though perhaps to a lesser extent in B2B than B2C. Trade shows and conferences, meanwhile, continue to provide solid ROI, according to a number of B2B studies. Read the rest at MarketingCharts.com.

Top B2B Marketing Channels [CHART]
Rate this post

Share:

  • Click to share on Facebook (Opens in new window)
  • Click to share on LinkedIn (Opens in new window)
  • Click to share on Twitter (Opens in new window)
  • Click to share on Pinterest (Opens in new window)

March 30, 2017 By David Erickson
Filed Under: Advertising, B2B Marketing, Banner Advertising, Consumer Behavior, Content Marketing, Display Advertising, Email Marketing, Event Marketing, Internet Advertising, Online Advertising, Online Behavior, Print Advertising, Public Relations, Radio Advertising, Retargeting, Search Engine Advertising, Search Engine Marketing, Search Engine Optimization, Social Media Marketing, Television Advertising, Video Advertising, Video Marketing, Word Of Mouth Tagged With: Chart, Conference Marketing, Partner Marketing, Statistics, Telemarketing, Trade Show Marketing

e-Strategy Marketing Reports Newsletter

Like this post? Join thousands of your peers who follow e-Strategy by signing up for the monthly e-Strategy marketing reports roundup:
  • This field is for validation purposes and should be left unchanged.
Follow  Join  Follow  Subscribe  RSS  Email
Marketing, advertising, communications & public relations trends, statistics, charts, graphs, infographics, presentations, and video that are not published to the e-Strategy Internet Marketing Blog or to eStrategy TV. This site is published daily by David Erickson, a veteran marketing professional.

Free Weekly Newsletter

Join thousands of your marketing peers who follow e-Strategy by subscribing to the free bi-monthly content marketing newsletter:
  • This field is for validation purposes and should be left unchanged.

Categories

Tags

Apple Automotive Marketing Blogging Brand Marketing Chart Computers Customer Service Entertainment Marketing eTailing Facebook Financial Services Marketing Gaming Gender Google Health Care Marketing Hispanics Hospitality Marketing Infographic Instagram Latinos LinkedIn mCommerce Men Metrics Mobile Apps Mobile Social Mobile Video Online Shopping Personalization Photo Sharing Pinterest Retail Marketing Shopping Smart Phones Sports Marketing Statistics Table Tablets Television Travel Marketing Twitter United Kingdom United States Women YouTube

Popular Posts

  • Effects Of Social Customer Service, October 2012 [CHART]
  • eCommerce Traffic From Facebook vs. Pinterest, April 2013 [CHART]
  • Email Drives Virtual Event Registration [CHART]
  • Benefits Of Online vs. Offline Advertising, January 2013 [CHART]
  • Consumers Attitudes Toward Social Logins, February 2013 [CHART]
  • B2C vs B2B Content Marketing, October 2013 [TABLE]
  • SMBs’ Use Of Online Marketing Channels, November 2013 [CHART]
  • Content Sharing Growth By Channel, 2013 [CHART]
  • Content Sharing Trends On Mobile & Desktop, Q1 2014 [CHART]
  • B2B Marketers’ Most Effective Lead Generation Tactics, August 2014 [CHART]

RSS e-Strategy Blog

  • Personas, Presentations & LinkedIn Publishing – Beyond Social Media #50 [VIDEO]
  • eBay’s Crisis Communications Disaster & AMC Catches Fire On Tumblr
  • Michael Sams’ Reality Show & The Weather Channel’s Twitter Storm [VIDEO]
  • Amazon’s Social Commerce, NFL Draft Content Marketing & The Simpsons LEGOized [VIDEO]
  • NBA’s Racist Owner & A Music Shop’s Smart Content Marketing [VIDEO]
March 2017
S M T W T F S
« Feb   Apr »
 1234
567891011
12131415161718
19202122232425
262728293031  

Copyright © 2019 David Erickson