Faced with a marketing email from a brand they don’t want emails from, US adults are as likely to unsubscribe from the list (41%) as they are to ignore the email (41%), according to recent research from Fluent. Counting in the 18% who will move the email to their spam folder (11%) or report it as spam (7%) and it seems that a majority of consumers will take some form of action to penalize unwanted emails.
Some consumers appear to be more forgiving than others, though. Male respondents (44%) were more likely than female respondents (39%), for example, to say that they’d ignore an unwanted email. Similarly, half of Millennials (18-29) would typically ignore a marketing email from a brand they don’t want emails from, compared to 39% of respondents aged 30 and older. Read the rest at MarketingCharts.com.