Digital transformation, a process by which organizations adapt their company culture, personnel and technology to succeed in today’s changing digital marketplace, is a key area of focus for many executives. While organizations scramble to adapt, many company executives admit that numerous challenges to implementation exist. What digital changes do they believe will be necessary to succeed?
Although picking the right executive to lead digital transformation is critical, many organizations also face tough decisions when it comes to prioritizing what strategies will receive funding and attention. In IIC Partners’ analysis, having a mobile website was the top area of focus, with 84% considering it a very important element of a digital transformation strategy. Social media was the second most popular response, mentioned by 78% of respondents. Read the rest at eMarketer.